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The Provincial Council of Malaga has launched its largest loyalty program ever | Latest News Headlines

The Provincial Council of Malaga has launched its largest loyalty program ever

| News Today | News Today


Malaga Destino will operate throughout the Costa del Sol Credit: Provincial Council of Malaga

THE Provincial Council of Malaga has launched its largest loyalty program in the history of the province to revive tourism and commerce.

It has developed the Malaga Destino project in collaboration with the Confederation of Malaga Businesses and the University of Malaga and has a budget of 2 million euros.

The president of the Provincial Council, Francisco Salad, gave details of the program on Wednesday October 13th together with the president of the CEM, Javier González de Lara; the dean of the Faculty of Tourism, Antonio Guevara, and the CEO of Inloyalti, José Manuel Hernández.

Salado explained that the project will be possible through a mobile application that will be available in November and that the user will have access to a series of discounts on a wide catalog of services in the field of catering, travel, accommodation and Recreation.

This is a program open to all companies in the province related to the tourism sector that will be able to register from Monday, October 18 and they will be included in the program promoted by the Council on condition that they agree to d ” give customers a reduction of at least five percent.

In addition to organizing the entire promotion at its own expense, the Provincial Council of Malaga will also encourage the use of the app by offering € 100 in points to the first 20,000 users who download the Malaga Destino app, thus committing the Council has a financial expenditure of € 2 million.

These points can be used to obtain a discount of up to twenty percent for any service contracted through the companies participating in the program.

A video on https://minube.malaga.es/index.php/s/iOXo3vB91uJuxmA which explains the whole project can be downloaded.

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Gérard Truchon

An experienced journalist in internal and global political affairs, she tackles political issues from all sides

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